A Mobile Application today is considered an ideal solution to many business problems. Customer engagement, business reach, easy accessibility, high ROI, if these are the targeted aspects then certainly an app forms the basis of success for a brand that offers transformational ways to handle consumers

Do you know?

Smartphone users spend more than 162 minutes daily on a couple of apps.

Mobile applications today are becoming the main medium of digital interaction and concerning the same here we have a success story of Mr. Hall whose unpractical idea became the next-gen innovation.

Let’s take a rundown at his struggling phase and how he gradually laddered the path of success.

Stuart Hall is the owner of some fantastic applications (like Appbot, Discovr) but is spectacularly known for running a marketing experiment that proved to be surprisingly successful with gradual passing days

He had only one thing in mind:

“I wanted to build an app in one night, not tell a single person about it and run some experiments on it to see if I could get it to some level of success.”

The idea of the app aroused from a pressing topic of that time which was being published on the sites New York Times and many others. 7 Minute Workout was all the buzz where Hall already had some customer validation around the idea.