Dropbox: Within 7 years, 1Million Users turned into 500Million
It's rightly said,
If you are present today, even if you are unable to capitalize on the businesses you want, your clients will keep you in mind tomorrow!
Today, the talk is all about Going Digital & Expanding Digitally.
We are well familiar that the digital marketing landscape has become more competitive than ever, and ever since people have become aware of digitization and its need, marketers, and business owners have buckled up to spend dramatically on digital branding and advertising.
Customers view online sales as a viable option for them and during the present situation of the pandemic, even traditional consumers have lost their fear of online shopping.
Many small and big companies realized much earlier that digital marketing is an extraordinarily cost-effective way to boost ROI and business gains out of which Dropbox is that one popular name who not owned earned recognition but has a constant stance of growing users and increasing revenues.
Word of Mouth Growth of Dropbox: Within 7 years, 1Million Users turned into 500Million
Dropbox is a file hosting service provider that allows you to upload, and transfer files to the Cloud and share them with anyone, sitting in any corner of the world. Files get automatically stored and saved once uploaded.
Dropbox ranks high on the list of one of the most valuable startups of the world and is a highly preferred choice among digital utilities worldwide. The duration of 7 years, were counted as their struggling years which paid them off unexpectedly, hiking their user count of 1 Million to 500 Million within less than a decade and numbers still growing steadily. ( starting from 2009 to 2016)
The Driving Force Behind?
Online Marketing.
Undoubtedly, the explosion in the user count was fueled by adopting digital ways of marketing. As an online service, Dropbox potentially paid close heed towards online modes of business marketing and tapped on to the undiscovered potential of digital marketing.
Jaw-Dropping Dropbox Statistics and Figures
- 4,50,000+ teams using Dropbox
- 14.6 million paying customers
- More 20 languages supported
- Annual Dropbox revenue $844million in 2016 & $1.661billion in 2019
- 4.5+ billion connections
Did they ever Get Stuck?
When leading towards the path of success, various hurdles come across and it's your understanding at the moment how to wisely overcome them, applying the best ways possible. With all the marketing campaigns running Dropbox realized the need to segregate their campaigns as they weren’t there to be restricted as only a B2C utility.
The main challenges appeared when they wanted to target B2B customers as they wanted to serve businesses and enterprises that would be more likely to opt for a premium model.
So how did they Succeed?
Dropbox team leveraged online marketing and underscored the key aspects of their marketing strategy:
#Clear & Optimized landing page
The best thing they showed up on their landing page was well-crafted content that describes their product in a few words of a sentence. This is where simplicity matches and fulfills the requirement.
They allow users to test their service first by offering them an option of 30 days of the free trial. Next, once users try their free version, ideally they will be moved to pay for a premium version.
#Built in Marketing Incentives
While businesses have started encouraging user-generated content marketing recently, Dropbox applied this technique way earlier wherein they motivated and urged users to connect to others and promote Dropbox as a service.
In return, they used to delight their users by providing them an upgrade to the amount of space they had. Not only they did it smoothly, but they also brought existing users closer to the brand and acquired and welcomed many new customers to their realm.
This further sowed the seeds of fast-paced growth and success.
#An Inspiring Marketing Campaign
With an aim to void the limitations to reach all types of actionable audience, Dropbox geared up for this audience engagement by executing a strategic marketing campaign that was solely crafted to propagate its value to the world.
Based on the freemium model, the campaign run was very clear, understandable, and compelling at the same time. For every user who entered their username and password was given 2GB free cloud0-based storage and if you run out of space, you pay $9.99 (monthly) or $99 (annually) for 100GB data storage. The free version was adequate for storing documents or files, nevertheless, anyone who wants to backup images or other media, one would opt for a paid subscription, accounting for obvious reasons to upgrade.
The strategies applied by the brand were instrumental in securing reputation, incredibility, and business growth which was not as easy as a cakewalk.
Whether targeting a large net of potential customers or focussing on only a locale-specific or small scale audience, there is a need to continuously refuel and revise the internet marketing techniques and tactics to establish business authority in the all righteous way.
Pro Tip
As an audience grows, the marketing campaign must evolve and adapt accordingly so as to yield even greater returns.
Know More…
Get connected with NetSet Digital for a free consultation from experts on developing robust Digital Marketing strategies perfectly designed as per your business needs.
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