AI-Supported Rasa.io got AMA Earned 42% Monthly Email Subscribers
Artificial Intelligence in its most useful form today, machine learning, has been used to ease mundane and complex tasks and have been automated to the maximum extent, limiting the chances of errors.
The technology has its unique beauty to advance itself, sorting truth from fiction and has been leveraged by humans to reap all the best advantages AI has offered so far.
One can see a myriad of use cases of artificial intelligence and machine learning out of which many have been even implemented in the actual businesses, leading those enterprises to the path of success.
One such name is of a marketing business that trades online across the globe, spreading industry knowledge and serving all business types with their marketing needs. AMA (American Marketing Association) shares its repository of knowledge with over 1,00,000 subscribers in its email newsletter and came up with an AI-powered tool that can segment and align the most relevant and useful content to its subscribers.
Let’s know more How and What did AMA do to seek an effective way to engage with the masses on a regular basis.
AI-Supported Rasa.io: AMA Earned 42% Monthly Email Subscriber Engagement Rate
AMA, applying their marketing strategies alongside, adopted Rasa.io, an AI-enabled newsletter platform, to enhance their connections with their email subscribers, keeping them up-to-date, with the latest marketing news and trends, and involved with the organization.
What were the Challenges to be faced?
To reduce manual efforts, AMA needed a newsletter that would help their team to disseminate personalized marketing news to their already engaged users in a timely manner on a daily basis.
The American Marketing Association deeply understands the imperative of cutting through the noise for their members and delivering the most relevant content to their subscribers. They wanted to grab and keep the attention of their valuable audience for long and were not ready to use the traditional forms of acquiring customers.
Content development is not an easy task and with the expanding growth in the count of subscribers, AM started to find it difficult and nearly impossible to find out a way to personalize the content in a meaningful way at scale.
How did they Cope?
This is when the need to embed Artificial Intelligence was realized which fueled the growth of content development. This helped them to automate manual tasks and enabled them to generate a good count of content highly personalized as per their subscriber audience.
They combined AMA.org content with the relevant posts around the web in a strategic way that was personalized to the reader’s interest. The rasa.io AI platform helps them to regularly add and evaluate sources with the most relevant and compelling content.
Previously, the AMA team used to create only one newsletter each from the scratch that allowed them to release one feed per week; nevertheless, with the integration of the rasa.io, they could now offer their valuable readers and subscribers new content and knowledge, Monday through Friday with least intervention of the personnel.
How did the AI Engine Rasa.io Function?
The AI engine used the member interest data in order to generate individualized subject lines based on which articles were the most relevant to any given individual.
Simultaneously, the business team was able to infuse their internally produced daily content and feature it on the top of the newsletter, thereby, maximizing its visibility to the users.
The Aftereffects
As a result of that visibility, AMA developed its authority and acquired recognition as the #1 overall clicked on the source within the newsletter since its inception.
They were able to drive thousands of additional users to their website and gathered more than 200% organic traffic with just eliminating human work with automated machine work and empowering the efficacies of Artificial Intelligence and its robust algorithms.
American Marketing Association:
- Gained 42% Monthly Subscriber Engagement Rate
- Became #1 Website for Newsletter Referral Traffic
What’s your Expectation from AI?
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