[GrandVision]:A Global Leader in Optical Retailing
-
40+ nations Global Presence
-
39,000+ Happy Employees
Optimized Content + Streamlined Commerce = Enhanced Customer Experience: [GrandVision]
The eCommerce domain has been expanding with leaps and bounds even in the tough times where many big and small businesses continued to keep up with their sales just being relevant and useful for the customers and users.
The game of online business is hard for some but is easy for many. And those who say easy have rigorously surpassed the troubles by keeping a close eye on their customers’ intent and by stabilizing the equation between supply and demand.
Today, we will get you through the insider look on how one of the top eCommerce brands led their journey towards success, overcoming their challenges, and getting their business operations right on track.
GrandVision: A Global Leader in Optical Retailing
- GrandVision: A Global Leader in Optical Retailing
- Accommodates 30 Brands across 40+ countries
- Offers affordable eye care products
- Delivers Quality in high definition
GrandVision is a popular name today and possesses a recognized image among the top Eyewear brands that have enhanced the customer experience, delivering quality at its best. Back in 1996, when the business laid its foundation its vision was murked with no in-place eCommerce marketing strategy in hand.
GrandVision’s Statistical Growth Figures:
- Accounts for 4Billion euros in revenue
- Owns 7400+ successful stores worldwide
- Occupies global presence in 40+ nations
- Accommodates 39,000+ employees
However, GrandVision’s history has been an exciting story of success and business expansion which dealt with business challenges that came across their progression. So let’s take a look how they accomplished their milestones one by one unveiling the solutions to the encountered problems.
Business Challenges they Overcame
GrandVision possessed a good customer base for its physical stores and established many optical retailing brands like Eye Wish, Vision Express, Grand Optical, to name a few and helped thousands of its customers to see clearly with a clear vision.
However, occupying 7000+ brick and mortar stores wasn’t enough to compete in the race of development in this digitized world. The biggest challenge arrived when they were to leverage the digital experience of their physical stores.
There was a need for ground-up and research work on the entire customer’s journey to identify the customer’s pain points and their unmet needs.
How did they Succeed?
After digging deep into the focussing areas of customer acquisition, they first identified the need from a central digital eCommerce platform to enable a unique customer experience for all their well-established brands and stores to potentially fulfill the user needs and intents.
Next, practically nothing is possible without incorporating the software tools within the defined business marketing strategies so they decided to rely on Bloomreach Experience (brX), a Digital Experience Platform to concentrate deeply on the areas of improvement by acquiring reports and analytics in real-time.
eCommerce marketing was well aligned with content marketing which was focussed to segment and target locale-specific to derive organic traffic to their stores, thereby personalizing web content as per context and customer demographics.
Pro Tips to Enhance your E-Commerce Online Business
- Increase your web conversions with Appealing & Actionable Copy
- Develop a powerful Stack of Backlinks for your E-store
- Create Content for each stage of your Funnel
- And much more
Get free assistance and consultation over developing your personalized eCommerce store or integrate your existing e-platform to Shopify, using cutting edge technologies.
NetSet helps you launch your powerful business following an omnichannel approach supported by high-end custodial solutions.
Real-Life Inspirational Stories of Success! Clear your Path of Failure Left & Right.
Success Stories
A successful Goal is furnished with exceptional efforts in the background to deliver expected results.
Digital Marketing Success Story
How Dropbox Leveled up from 1M to 500M Users in...
Artificial Intelligence Success Story
How AI Bolstered AMA to Leverage its Email...
Ecommerce Success Story
How GrandVision Envisioned to Streamline its Business...