Every retail business in the market requires an e-commerce store to drive more sales. However, building an online store is not an easy task, especially when the customer expectations are quite high. The truth is e-commerce is one of the highly competitive industries.
Statistics suggest that there are more than 500,000 e-commerce stores in the market, which means that if you want to attract more customers to your store, you’ll have to get ahead of the competitors.
When it comes to surpassing your competitors, there are a couple of factors that must be kept in mind, choosing the right e-commerce platform being one of them. To build an e-commerce website, it is important to choose the right e-commerce platform.
Though there are several e-commerce platforms available in the market, it is important to understand that not every platform can meet your business goals. When it comes to choosing the right e-commerce platform for your business, there are a couple of names that come to mind. Some of the top e-commerce platforms include Magento, Shopify, BigCommerce, etc.
Among these platforms, Magento is the top e-commerce platform with tons of exciting features. Housing more than 250,000 e-commerce stores, Magento is supporting almost 50% of the e-commerce market. There are several reasons which make Magento the best e-commerce platform in the market, starting from being open-source to being backed by the tech-giant, i.e., Adobe.
Furthermore, we have scribbled down a list to explain some of the potential benefits of choosing Magento as the e-commerce platform for your business.
Magento is Open Source
Like we mentioned earlier, Magento is open-source, which means that the developers won’t have to pay any subscription charges to access its features. Though there are paid versions, like Magento Enterprise and Magento Go, as long as you stick to the Magento Community edition, you won’t have to spend a single penny on the subscription.
Being open-source, furthermore, there’s a huge scope for flexibility. All you have to do is hire a Magento e-commerce Website Development Company in India and ask the developers to build a customized website as per your requirements. Even if you want an extensive range of features on your e-commerce website, Magento has got you covered.
SEO-Friendly
The truth is every business battles with its competitors to attain the top positions in Search Engine Result Page (SERP). If you want to drive a considerable amount of sales to your website, you need to be positioned on the first page of Google search results.
To achieve this goal, it is important to make your website search engine friendly by tweaking different elements of the website. With Magento, however, website optimization becomes a relatively easy task.
In case you hire a team of Magento developers India, they are most likely to make your website search engine friendly. However, if you are executing in-house development, you can use Magento to post SEO-friendly titles, meta descriptions, and Heading tags.
Being SEO-friendly, Magento makes it much easier to attract the desired organic traffic, which is likely to convert, i.e., buy things from your online store. This will lead to higher conversions and thereby better ROI.
Specifically Tailored for E-commerce
Unlike WordPress and Joomla, which practically fall in the category of CMS (Content Management System), Magento was specifically tailored for e-commerce development. It means that all the features available in Magento will only help in building user-centric and feature-rich online stores.
From performing user segmentation to precisely managing the inventory through Inventory management, Magento has several features that will help you enhance the overall performance of your e-commerce website.
Moreover, Magento also allows the developers to precisely implement cross-selling and up-selling to increase the overall sales. Cross-selling is a technique using which we can promote related products in front of the customer while he’s looking at a particular product page. This will encourage the customer to buy more products, eventually increasing the overall sales for your online store.
Here are some of the additional features which explain how Magento is specifically designed to build feature-rich e-commerce websites.
- Dedicated User Dashboards
- Up-Sell Capabilities
- Advanced Shipping Options
- CMS Capabilities
- Content Management
- SEO-friendly meta titles and descriptions
These are some of the additional features that Magento has to offer. As you can see that every feature is related to e-commerce business and will only benefit the online store. This is why Magento is the preferred choice of the majority of top e-commerce developers in India.
Choose any Hosting
There can arise situations when you would want to switch to third-party hosting, either due to affordable price or fast loading speed. However, it is worth noting that the majority of e-commerce platforms do not allow retailers to switch hosting, except for Magento.
E-commerce platforms such as Shopify force the retailer to use its own hosting service, which is quite expensive. This is when Magento wins the game. If you are running your e-commerce website on Magento, you can choose any third-party hosting you want.
In fact, the majority of Magento developers in India use third-party hosting to provide clients with affordable Magento development services. Hiring Magento developers will keep your cost down while allowing you to get a feature-rich online store for your business.
Third-Party App Integration
It is common for eCommerce websites to integrate third-party apps so that the user can be entertained with exceptional features. To do this some developers build apps from scratch, while others prefer integrating ready to use third-party apps, mainly because it’s less hassle to use existing apps.
However, the majority of e-commerce platforms don’t let the developers integrate third-party apps. Rather, they have a pre-defined list of apps, which most of the time come with an expensive price tag, and unfortunately, only these can be integrated into the store.
With Magento, on the other hand, you are free to integrate any third-party app you want, whether its a payment gateway, web analytics, or even a shipping/tracking app. Like third-party apps, you can also install plugins to enhance the overall functionality of your online store and provide customers with an exceptional shopping experience.
Fast
There’s no arguing the fact that a website needs to be fast. The customers don’t have the patience and time to sit around and wait for your product pages to load. If this happens, they are most likely to leave your site and look for other search results, affecting your overall conversion rate.
Fortunately, with Magento, one can even optimize the website speed. You can reduce the size of product images before uploading so that the product pages don’t take too long to load. Moreover, since you are free to choose the website hosting, you can easily pick a hosting which makes your website load at a lightning-fast speed.
Final Words
Though you can choose from a wide range of options, if you want your e-commerce store to be flexible and feature-rich, Magento is the right option. It has all the desired features which are required to build an e-commerce website. Moreover, with the ability to integrate third-party apps and plugins, you can easily enhance the overall functionality of your e-commerce website.
If you are planning to take your business online and target your potential customers, building an online store using Magento is the right option. However, having such advanced features, it requires expertise to build a user-centric and search engine-friendly website using Magento.
Therefore, it is always advised to hire a team of professional Magento developers India who have expertise in building e-commerce websites using Magento and its tools. Being the top e-commerce development company, we at NetSet Softwares have the desired experience and technical expertise to build an online store for your business which attracts customers and drives more sales to your retail business.
